From Salt Life website:
"If your happiness revolves around the surf, sand and sea, then you're already living the Salt Life. But there's no better time than right now to show your passion to the world by proudly rocking the Salt Life gear.
Our legions of divers, surfers, fishermen, kayakers, beach-lovers and many others will tell you that the Salt Life isn’t simply a brand; it's a lifestyle and a matter of choice.
Are you one of us? Are you in?
Now's the time to gear up and Get Salty!"
"The Salt Life brand was created in 2003 by four men who weren’t just friends – they were also avid watermen from Jacksonville Beach, Florida. Drawn by their shared passion for ocean-centric activities, they embarked on a journey to develop a brand that wasn’t just a logo… they wanted it to represent a style of life.
The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal."
Come on in for your Salt Life T-shirt, Hat, Bumper Sticker or Cozy!